Thursday, January 8, 2009
Chapter two
Organizational Communication is a way for people to accomplish goals whether it is in politics, education, business, war, and much more. Communication as information transfer is how a person transfers information to another person, for example a father teaching his son how to drive a manual car if the information is understood and helpful the transfer was a success. The approach on balance of creativity and constraint is very complex because their are so many elements that effect how communication is balanced between individuals. The context that I got from this approach was that my creativity is balanced because of the constraints of society.
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How might you apply balancing creativity and constraint in organizations? For example, consider the ways in which San Jose State U places controls on communication in the organization. Recently the university adopted a new email system in which faculty must use Lotus Notes for their email and have no choice in their email address. However, there's still room for innovation in that faculty can simply forward messages from their official SJSU account to an email account of their choice. This is what I do because the SJSU email system is so unreliable. The bureaucratic structures in place at SJSU provide constraints on organization member communication. Opportunities for creativity typically arise outside the traditional structure.
ReplyDeleteInnovation is hard when working within strict bureaucratic systems, especially the university system. I worked in an office on campus and can identify with how strict certain things can be. For instance something as small as organizing charts had a process that was very outdated, yet the directors and office managers insisted that the process be followed. When several other workers in the office suggested a new way to organize charts- their ideas were shot down. However, this might be a good learning experience for those who go on to other workplaces, because it provides them insight into a system with flaws and opportunity to see how changes might make it more efficient. Although their ideas will not be appreciated within a bureaucratic system, it might be somewhere else.
ReplyDeletecreativity within constraints is essentially what gives me a job. as a designer working in an internal marketing team at a large company, i can tell you that with a brand, comes many constraints. our company recently rebranded, and that was a daunting task; we had to take a well-known brand, merge it with another (after an acquisition), then update both brands to look contemporary. there are constraints (what your customers may recognize as your brand, which can include color pallette, iconography, etc.) and opportunities to be creative and innovative.
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